Borgesius Improving Privacy Protection in the Area of Behavioural Targeting

Erscheinungsjahr 2015
ISBN: 978-90-411-6571-8
Verlag: Wolters Kluwer
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 432 Seiten

Behavioural targeting, or online profiling, is at the core of many privacy problems on the Internet. Behavioural targeting involves monitoring people舗s online behaviour and using the data obtained to expose people to individually targeted advertisements. In the process, firms gather information, store it, analyse it, and disclose it to other firms. Firms compile detailed profiles, based on what internet users read, what videos they watch, what they search for, etc. People have little control over what happens to information concerning them. There is wide agreement that EU data protection law 舒 and similar regimes in countries worldwide 舒 offers insufficient protection of privacy on the internet.

Autoren/Hrsg.

Borgesius, Frederik J. Zuiderveen

Fachgebiete

• Rechtswissenschaften Wirtschaftsrecht Gewerblicher Rechtsschutz Gewerblicher Rechtsschutz allg., Marken- und Kennzeichenrecht