Brae New Channels of Music Distribution

Understanding the Distribution Process, Platforms and Alternative Strategies
Erscheinungsjahr 2017
ISBN: 978-1-317-30073-1
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 188 Seiten

With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry’s evolving distribution system. While paying careful attention to the variables that impact success, author C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole.

This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns and much more.

Here you will find:

- Specific DIY methods and strategies for distributing music throughout every platform possible

- Case studies and discussions highlighting wholesale and retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets

- Tips on how to incorporate retail distribution networks supporting Soundscan and employ marketing techniques using cutting-edge web-technology

- Distribution methods and promotion tactics to help you increase an effective "sell-through" on your music

Autoren/Hrsg.

Brae, C. Michael

Fachgebiete

• Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Musikindustrie

Inhaltsverzeichnis

Chapter 1: Music Industry Study and Facts

Chapter 2: Music Copyright, Publishing & Licensing

Chapter 3: Manufacturing Processes, Systems, Product Platforms & Music Production

Chapter 4: Types of Distributors & Indie Distribution Associations

Chapter 5: Distribution Processes

Chapter 6: Distribution Resources

Chapter 7: Alternative Selling and Total Exposure

Chapter 8: Internet Marketing

Chapter 9: Radio

Chapter 10: Promotional Campaigns & Planning

Chapter 11: Company Structure

Chapter 12: Record Label Organization

Chapter 13: International Markets

Appendix 1

Appendix 2

Appendix 3

Appendix 4

Appendix 5

Appendix 6

Appendix 7

Appendix 8

Glossary

Über Autor(innen)

C. Michael Brae is founder, CEO, and chairman of Hitman Records, Inc. He has taught business courses at University of California Los Angeles, San Francisco State University, University of the Pacific, Dominican University of California, and LA Film School. He has also conducted music business seminars at SAE.