E-Book, Englisch, 254 Seiten
Reihe: Routledge Studies in International Business and the World Economy
Brennan / Crawford / Parker Global Advertising Practice in a Borderless World
Erscheinungsjahr 2017
ISBN: 978-1-317-42169-6
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
E-Book, Englisch, 254 Seiten
Reihe: Routledge Studies in International Business and the World Economy
ISBN: 978-1-317-42169-6
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Table of Contents
Introduction
Chapter 1- Globalisation of advertising: an overview of trends and issues: John Sinclair
Chapter 2- Globalisation, branding, and advertising's stakeholders: Linda Brennan and Robert Crawford
Chapter 3- Digital advertising and the new world of ‘viral’ advertising: Lukas Parker, Dang Nguyen and Linda Brennan
Chapter 4- American Advertising and the Politics of Consumption: Jean M. Grow
Chapter 5- Latin America and its influence on global creative advertising: Mensa Marta Torras
Chapter 6- Not an Island – the symbiotic connection of the UK and global advertising industry: Matthew Hook
Chapter 7- Advertising in Western Europe: The influence of Digital Media and Sustainability: Isidoro Arroyo-Almaraz and Lilia Ivana Mamic
Chapter 8- Advertising Market in Central and Eastern Europe. Case Study of Advertising Market in Poland- Tomasz Domanski
Chapter 9- Advertising Cultures and Global Influences in Sub-Saharan Africa- Nigerian, South African and Kenyan Models: Rotimi Williams Olatunji
Chapter 10- Advertising in the Middle East & Western Asia - advertising culture and global influences: Reza Semnani Jazani
Chapter 11- Indian Advertising in the Context of Globalisation: Hari Sreekumar and Rohit Varman.
Chapter 12- Advertising in Singapore – regional hub, global model: Peter Ling
Chapter 13- China: unique approaches to advertising in a globalising world: Julie Bilby and Sinha Kunal.
Chapter 14- Australasian Advertising and the World: Jackie Dickenson and Robert Crawford
Chapter 15- From global to social: digital communication and the future of globalisation & advertising: Robert Crawford, Linda Brennan, Dang Nguyen and Lukas Parker.
