Small Business Management: An Entrepreneur's Guidebook

7. Auflage 2012
ISBN: 978-0-07-802909-7
Verlag: McGraw-Hill Education

Buch, Englisch, 544 Seiten, Format (B × H): 208 mm x 254 mm, Gewicht: 944 g

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Seventh Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic “how-to” perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.

The enhancements to the seventh edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.

Autoren/Hrsg.

Byrd, Mary Jane

Megginson, Leon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler

Inhaltsverzeichnis

PART I-The Dynamic Role Of Small BusinessChapter 1: Starting Your Small BusinessChapter 2: Family-Owned BusinessesChapter 3: Forms of Ownership of Small Business Chapter 4: Maintaining Good Government Relations and Business EthicsPART II-How To Plan And Organize A BusinessChapter 5: Becoming the Owner of a Small Business Chapter 6: Planning, Organizing and Managing a Small Business Chapter 7: How to Obtain the Right Financing for Your BusinessPART III-How To Market Goods and ServicesChapter 8: Developing Marketing Strategies Chapter 9: Promoting and Distributing PART IV-How To Organize, Manage and Operate the BusinessChapter 10: How to Obtain and Manage Human Resources and Diversity in Small CompaniesChapter 11: How to Maintain Good Relationships with Your Employees and Their Representatives Chapter 12: Obtaining and Laying Out Operating Facilities Chapter 13: Purchasing, Inventory, and Quality Control PART V-Basic Financial Planning and ControlChapter 14: Basic Financial Planning Chapter 15: Budgeting and Controlling Operations and Taxes Chapter 16: Using Computer Technology in Small Businesses Chapter 17: Risk Management, Insurance, and Crime Prevention Workbook for Developing a Successful Business Plan

Über Autor(innen)

Byrd, Mary Jane
Mary Jane Byrd (DBA, IPMA-SCP) is professor of accounting and management at the University of Mobile, where she has been teaching for 32 years. She and her husband operate a small business that they founded in 1974. Dr. Byrd is certified by the International Public Management Association and participates with the Academy of Management, United States Association for Small Business and Entrepreneurship. She also serves on the editorial board for the International Journal of Public Administration and the boards of various local organizations. She has presented refereed papers both in the United Sates and England, and has coauthored eight business textbooks. Various awards include: Teacher of the Year, several Outstanding Service Awards for local organizations, University of Mobile Research Award, and Who's Who. Her hobbies include water sports, reading, travel, and writing. She is married to Gerald Byrd, and they have three daughters: Kari, Julli, and Cori.