E-Book, Englisch, 184 Seiten, EPUB
Cairns / Sliwa A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business
1. Auflage 2008
ISBN: 978-1-4462-4115-8
Verlag: SAGE Publications
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
E-Book, Englisch, 184 Seiten, EPUB
Reihe: Very Short, Fairly Interesting & Cheap Books
ISBN: 978-1-4462-4115-8
Verlag: SAGE Publications
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Selected as an Outstanding Academic Title by Choice Magazine, January 2010
Conceived by Chris Grey and written to get you thinking, the “Very Short, Fairly Interesting and Reasonably Cheap” series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks.
In International Business, the authors challenge the principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies like the WTO, the IMF and the World Bank; looking at this very big and interesting field with humour and insightfulness.
Ideal for Undergraduate students in Business and Management, this text will also appeal to anyone interested in the fast-paced world of International Business.
Autoren/Hrsg.
Weitere Infos & Material
IntroductionPART ONE: THEORIES OF INTERNATIONAL TRADE AND INTERNATIONAL BUSINESSChapter 1: Classical and Neo-Classical Theories of International TradeChapter 2: 20th Century Developments in Trade Theories and IB PracticeChapter 3: Investment Theories of International BusinessPART TWO: ACTORS IN INTERNATIONAL BUSINESSChapter 4: Institutions of International BusinessChapter 5: The International Business OrganizationPART THREE: MANAGING IN THE INTERNATIONAL BUSINESS ENVIRONMENTChapter 6: Delivering Goods and ServicesChapter 7: Finance, Accounting and GovernanceChapter 8: Managing People in the International ArenaConcluding Remarks