Cambridge International AS & A Level Business Digital Teacher's Resource Access Card

4. Auflage 2021
ISBN: 978-1-108-94069-6
Verlag: Cambridge University Press

Sonstiges, Englisch, 830 Seiten, Format (B × H): 155 mm x 155 mm, Gewicht: 10 g

This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. It is important to bring new ideas and inspiration into your Cambridge International AS & A Level Business classroom, and our digital teacher's resource is the ideal place to start. Filled with step-by-step lesson plans, differentiation and language advice, as well as PowerPoint slides, this resource gives you all the assistance you need to deliver the syllabus with confidence.

Autoren/Hrsg.

Chalk, Kelly

Malpas, Deborah

Fachgebiete

• Sozialwissenschaften Pädagogik Lehrerausbildung, Unterricht & Didaktik Allgemeine Didaktik Wirtschaftswissenschaften (Unterricht & Didaktik)

Inhaltsverzeichnis

Contents; Introductory material; Approaches to teaching and learning; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix – product and price (AS level); 20. The marketing mix – promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level); Acknowledgements.