Social Network Analysis and Text Mining for Big Data

The Power of Words and Networks
1. Auflage 2025
ISBN: 978-1-032-82496-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 170 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 453 g

Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data. These tools are designed to cater to the needs of both business analysts and researchers to facilitate the creation of groundbreaking analytics.

Beginning with clear definitions of social network analysis and text mining, this book benefits from a thoughtfully curated selection of methods and tools, drawn from the authors’ extensive research in the field. The focus then shifts to demonstrate how the interplay between words and networks can unlock the full potential of big data analytics. A centerpiece of the book is the Semantic Brand Score (SBS), a versatile and powerful metric for assessing brand importance through text analysis. All of the above is corroborated and illustrated with practical applications and case studies showing the value of these analytics in supporting change and improved managerial decisions. It also introduces a specialized software tool which enables users to perform the analyses detailed in the text.

This book is a must-read for business leaders, marketing professionals, policymakers, researchers, and university students. It offers practical insights and actionable advice for achieving increased performance of companies and societal actions. The writing is tailored to make complex concepts accessible to both experienced researchers and readers who are new to the field.

Zielgruppe

Academic and Professional Practice & Development

Autoren/Hrsg.

Colladon, Andrea Fronzetti

Vestrelli, Roberto

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
• Sozialwissenschaften Psychologie Psychologie / Allgemeines & Theorie Psychologische Forschungsmethoden
• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Empirische Sozialforschung, Statistik
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

1. The Hidden Power of Words and Networks: A Unified Analytical Approach  2. Network Analysis: Key Concepts and Metrics  3. Text Mining  4. From Words to Networks  5. Integrating Text Mining with Social Network Analysis: Case Studies and Applications

Über Autor(innen)

Andrea Fronzetti Colladon is an Associate Professor of Business Management and Analytics at Roma Tre University in Italy.

Roberto Vestrelli is a PhD Candidate in Industrial and Information Engineering at the University of Perugia, Italy.