Strategic Management in the Garment Industry

1. Auflage 2024
ISBN: 978-1-032-76071-1
Verlag: CRC Press

Buch, Englisch, 210 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 465 g

From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses –

- Strategic management

- Strategic marketing in garment industry

- Strategic methods

- Organizational behaviour

Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

Zielgruppe

General, Postgraduate, Professional Reference, and Undergraduate Advanced

Autoren/Hrsg.

Colovic, Gordana

Fachgebiete

• Technische Wissenschaften Verfahrenstechnik | Chemieingenieurwesen | Biotechnologie Technologie der Textilverarbeitung und Faserverarbeitung
• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie

Inhaltsverzeichnis

Foreword

Preface

1. Strategic management

2. Garment industry

3. Strategic marketing in garment industry

4. Strategic management in garment industry

5. Strategic methods

6. Organizational behaviour

References

Index

Über Autor(innen)

Gordana Colovic is Professor at the College of Textile-Design, Technology and Management in Belgrade. She has authored 4 books and her papers have been published in 80 national and international journals.