PowerPoint® Presentations That Sell

Erscheinungsjahr 2009
ISBN: 978-0-07-162680-4
Verlag: McGraw-Hill Education

Buch, Englisch, 240 Seiten, Format (B × H): 188 mm x 236 mm, Gewicht: 404 g

Powerful presentations thatclose every deal!It’s time to rethink your approach to PowerPoint® presentations. Rather than oversee data-filled informationsessions, you need to tell a compelling story that holds your audience’s attention while selling yourideas.PowerPoint® Presentations That Sell helps business professionals efficiently structure presentations thataddress audience needs, while providing the necessary tools to create slide elements. With sample slideson every page, this unique guide explains how to: - Format and organize slides to emphasize your main points - Select and create compelling charts using data - Use shortcut techniques to create slides faster - Create a memorable, focused conclusionEnding with a case study displaying each presentation tip in action, PowerPoint® Presentations That Sellreplaces the same old features and benefits with actionable recommendations in a dynamic package guaranteedto get results.

Autoren/Hrsg.

Cooper, Adam

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Mathematik | Informatik EDV | Informatik Business Application Präsentationsgraphik Microsoft PowerPoint

Inhaltsverzeichnis

Introduction
I. Structuring your project's activities
II. Structuring your slides
III. Creating your slides quicker
IV. Practicing the book's approaches

Über Autor(innen)

Adam B. Cooper is a management consultant at a leading global consultancy. He lives in New York City.