Buch, Englisch, 584 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 880 g
Applications in New Product Development and Consumer Research
Buch, Englisch, 584 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 880 g
ISBN: 978-0-08-101332-8
Verlag: Elsevier Science & Technology
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part One: Evolution of the methods used for sensory profiling 1. The use of rapid sensory methods in R&D and research: an introduction / J. Delarue 2. Alternative methods of sensory testing: advantages and disadvantages / H. Stone 3. Measuring sensory perception in relation to consumer behavior / J.E. Hayes 4. Insights into measuring emotional response in sensory and consumer research / M. Ng, J. Hort 5. Expedited procedures for conceptual profiling of brands, products and packaging / D.M.H. Thomson
Part Two: Rapid methods for sensory profiling 6.Flash Profile, its evolution and uses in sensory and consumer science / J. Delarue 7. Free sorting as a sensory profiling technique for product development / P. Courcoux, E.M. Qannari, P. Faye 8.Free multiple sorting as a sensory profiling technique / C. Dehlholm 9.Napping and sorted Napping as a sensory profiling technique / S. Lê, T.M. Lê, M. Cadoret 10. Polarized sensory positioning (PSP) as a sensory profiling technique / E. Teillet 11. Check-all-that-apply (CATA) questions with consumers in practice: experimental considerations and impact on outcome / G. Ares, S.R. Jaeger 12. Open-ended questions in sensory testing practice / B. Piqueras-Fiszman 13. Temporal dominance of sensations (TDS) as a sensory profiling technique / N. Pineau, P. Schilch 14. Ideal profiling as a sensory profiling technique / T. Worch, P.H. Punter Part Three: Applications in new product development and consumer research 15. Adoption and use of Flash Profiling in daily new product development: a testimonial / C. Petit, E. Vanzeveren 16. Improving team tasting in the food industry / M. Rogeaux 17. Alternative methods of sensory testing: working with chefs, culinary professionals and brew masters / M.B. Frøst, D. Giacalone, K.K. Rasmussen 18. Sensory testing with flavourists: challenges and solutions / B. Veinand 19. Projective Flash Profile from experts to consumers: a way to reveal fragrance language / S. Ballay, E. Loescher, G. Gazano 20. Use of rapid sensory methods in the automotive industry / D. Blumenthal, N. Herbeth 21. Testing consumer insight using mobile devices: a case study of a sensory consumer journey conducted with the help of mobile research / D. Lutsch, R. Möslein, M. Strack, S. Kunze Part Four: Applications in sensory testing with specific populations and methodological consequences 22. Sensory testing in new product development: working with children / S. Nicklaus 23. Sensory testing in new product development: working with older people / I. Maitre, R. Symoneaux, C. Sulmont-Rossé 24. Empathy and ExperimentT: dealing with the algebra of the mind to understand and change food habits 509 / H.R. Moskowitz, M. Reisner, L. Ettinger. Lieberman, B. Batalvi, M. Beg
Index