Edvardsson / Enquist Values-based Service for Sustainable Business

Lessons from IKEA
Erscheinungsjahr 2008
ISBN: 978-1-134-04756-7
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 144 Seiten

Reihe: Routledge Studies in Management, Organizations and Society

The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business.

The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.

Autoren/Hrsg.

Edvardsson, Bo

Enquist, Bo

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines

Inhaltsverzeichnis

1. Introduction, 2. Sustainable Business Embedded in History and Heritage, 3. Values Based Service, 4. Values-Based Service Experience, 5. Values-Based Service Brands and Marketing Communication, 6. Values-Based Service Leadership, 7. Values-Based Sustainable Service Business

Über Autor(innen)

Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.

Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.