Consumer Behaviour (RLE Consumer Behaviour)

A Practical Guide
1. Auflage 2016
ISBN: 978-1-138-83239-8
Verlag: Routledge

Buch, Englisch, 210 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 274 g

Reihe: Routledge Library Editions: Consumer Behaviour

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Autoren/Hrsg.

Foxall, Gordon

Fachgebiete

• Sozialwissenschaften Psychologie Allgemeine Psychologie Sozialpsychologie
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung

Inhaltsverzeichnis

Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application

Über Autor(innen)

Foxall, Gordon R.