Buch, Englisch, 330 Seiten, Paperback, Format (B × H): 216 mm x 279 mm
Buch, Englisch, 330 Seiten, Paperback, Format (B × H): 216 mm x 279 mm
ISBN: 978-1-7998-9673-9
Verlag: IGI Global
Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.