Identity

Beyond Tradition and McWorld Neoliberalism
1. Auflage 2013
ISBN: 978-1-4438-4747-6
Verlag: Cambridge Scholars Publishing

Buch, Englisch, 245 Seiten

Identity: Beyond Tradition and McWorld Neoliberalism refashions the frameworks of discussion of “who we are”. In the “Introduction”, co-editors Brian Michael Goss and Christopher Chávez’s grand tour re-works previous concepts of identity in prelude to the volume’s global reach. The first section examines the intersection of identity and mass media; to wit, non-ascriptive ideological interpolation in a right-wing British broadsheet, the rise of beur cinema as an organically European movement, and linguistic construction of foreigners in a Thai novel. The second section examines the nation and trans-nation. The discussion traverses the “Global Latino” in advertising discourse, the (practical, theoretical) conundrums inscribed in the European Union, retorts to the global construction of Italianicity, implications of Spain’s World Cup triumph in 2010 for the nation’s unity, and the activism of expatriate Iranian bloggers. The third section of the book addresses social approaches to identity. Matchmakers who coach Israeli daters and a linguistic analysis of female teen conflict on Facebook conclude the trajectory through global sites at which identity is animated in practice, within a volume of scholarly originality grounded in the present moment.

Autoren/Hrsg.

Goss, Brian Michael

Chávez, Christopher

Fachgebiete

• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Kultur- und Sozialethnologie: Politische Ethnologie, Recht, Organisation, Identität
• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Sozialethnologie: Familie, Gender, Soziale Gruppen

Über Autor(innen)

Brian Michael Goss is currently Coordinator of the Communication Department at Saint Louis University-Madrid Spain, Campus. He received his doctorate in 2000 from the University of Illinois at Urbana’s Institute of Communication Research, and is the author of Global Auteurs: Politics in the Films of Almodóvar, Winterbottom and von Trier (2009) and Rebooting the Propaganda Model in the Twenty-First Century (2013).

Christopher Chávez is an Assistant Professor at the University of Oregon and has authored several book chapters and academic articles on the intersection between advertising, culture and globalization. Chris’ research has appeared in such publications as Consumption, Markets and Culture, the International Journal of Communication and the Routledge Companion to Advertising and Promotional Culture.