Public Relations in Practice

2. Auflage 2003
ISBN: 978-0-7494-3381-9
Verlag: Kogan Page

Buch, Englisch, 224 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 354 g

Reihe: PR In Practice

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view.

International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including:

- Marketing communications
- Internal communication
- Financial public relations
- Government and local government relations
- Public relations for non-commercial organizations
- Business-to-business (B2B) public relations
- International communications
- Sponsorship
- Pressure groups
- Corporate social responsibility
- Public relations for the services sector

Autoren/Hrsg.

Gregory, Anne

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Leseproben

About the Authors

Preface

Public Relations in Practice: The 21st-Century Landscape

Marketing Communications

Internal Communication

Financial Public Relations

Business-to-business Public Relations

Lobbying Westminster and Whitehall

Local Government Relations

Community Relations

Public Relations in the Voluntary Sector

Sponsorship

Communicating Corporate Responsibility

Services PR

Living in an NGO World

Über Autor(innen)

Gregory, Anne
Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the PR in Practice series (published by Kogan Page).

Anne Gregory is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University. She is the consultant editor of Kogan Page's PR in Practice series, published in conjunction with the Chartered Institute of Public Relations (CIPR), and the author of Planning and Managing Public Relations Campaigns, also published in the series.