Making Social Technologies Work

Leveraging the Power and Managing Perils of Social Technologies in Business
1. Auflage 2015
ISBN: 978-1-137-02481-7
Verlag: Palgrave Macmillan UK

Buch, Englisch, 294 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 400 g

Reihe: Palgrave Pocket Consultants

Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.

Zielgruppe

Research

Autoren/Hrsg.

Gruenbaum, Ronan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Office Management, Büroorganisation
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Über Autor(innen)

Ronan Gruenbaum is Professor of Marketing and Technology and Associate Dean at the London postgraduate campus of Hult International Business School, having joined Hult from Ashridge Business School where he was, most recently, Associate. Ronan has over fifteen years' corporate experience in e-commerce, digital marketing, mobile technologies, online learning and social media and in addition to teaching on MBA and executive education programmes has spoken extensively on the role of social technologies in business education at conferences for industry organisations AACSB, EFMD, CEEMAN, ECBE and ABS. He is the author of a chapter on the role of social technologies in business education 'When the classroom is no longer a room' in the Palgrave Macmillan book . Ronan blogs at www.TechnoWaffle.com and Tweets as @SealTree.