Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

Erscheinungsjahr 2021
ISBN: 978-1-7998-6606-0
Verlag: IGI Global

Buch, Englisch, 400 Seiten, Paperback, Format (B × H): 216 mm x 279 mm

Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories.

The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

Autoren/Hrsg.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Über Autor(innen)

Lorena Clara Mihaes has taught English for Specific Purposes at the University of Bucharest since 2014. She holds a BA in English and French, an MA in Literary Translation, and a PhD in Philology. Her PhD thesis dwells on the narrative unreliability in the novels of Kazuo Ishiguro. She has translated several fictional books from English for various publishing houses. Her interests include pragmatics, stylistics, cognitive studies, translation studies and, more recently, blended learning in higher education.