A Quick Start Guide to Google Adwords

Get Your Product to the Top of Google and Reach Your Customers
1. Auflage 2010
ISBN: 978-0-7494-6003-7
Verlag: Kogan Page

Buch, Englisch, 128 Seiten, Format (B × H): 129 mm x 198 mm, Gewicht: 145 g

Reihe: New Tools for Business

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how.

A Quick Start Guide to Google Adwords explains how easy it is to get your advertisement on the first page of the search results. It covers all aspects of advertising on Google, such as how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; and how to track profits.

Advertising on the internet is a cheap and effective way of promoting your business. With simple and easy to follow instructions, A Quick Start Guide to Google Adwords is an essential to help you the write the ad that will get and keep customers.

Autoren/Hrsg.

Harnett, Mark

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: The quick start; Chapter - 02: The secret power of words; Chapter - 03: Google and the secret need; Chapter - 04: The secret behind pay-per-click advertising; Chapter - 05: Secrets of successful online ads; Chapter - 06: Secrets of creating a great campaign

Über Autor(innen)

Harnett, Mark
Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. He has also built and launched successful online advertising and lead generation products at Vicinity, Move.com, Loopnet and Experian MetaReward. He is the principal at Drak Marketing where he advises firms on search marketing and customer acquisition strategies.