Decision-making for New Product Development in Small Businesses

1. Auflage 2020
ISBN: 978-0-367-50412-0
Verlag: Routledge

Buch, Englisch, 180 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 286 g

Reihe: Routledge Advances in Management and Business Studies

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn.

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

Autoren/Hrsg.

Haropoulou, Mary

Smallman, Clive

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung
• Geowissenschaften Umweltwissenschaften Nachhaltigkeit

Inhaltsverzeichnis

1. Sustainability, Decision-making and New Product Development 2. Theory in Decision-making, New Product Development and Sustainability 3. Methods for Following the Practice of Small Business Management 4. Observations on Decision-making, New Product Development and Sustainability in a Small Business 5. Theoretical Perspectives on Decision-making, New Product Development and Sustainability in a Small Business 6. Conclusions

Über Autor(innen)

Mary Haropoulou is a Course Quality Officer at the University of Western Sydney.

Clive Smallman is Professor and Dean at the Higher Education Leadership Institute.