Buch, Englisch, 392 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 720 g
Buch, Englisch, 392 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 720 g
Reihe: Routledge Communication Series
ISBN: 978-0-8058-6423-6
Verlag: Routledge
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction by Robert Heath.Section One: Rhetorical Heritage and Critical Tradition.1. Robert L. Heath: The Rhetorical Tradition: Wrangle in the Market.2. Elizabeth L. Toth: The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Excellence Perspectives.3. David McKie and: Theoretical Black Holes: A Partial A to Z of Missing Critical Thought in Public Relations.4. Maureen Taylor: Civil Society as a Rhetorical Public Relations Process.5. Ron Pearson: Perspectives on Public Relations History.6. Linda Aldoory: Feminist Criticism in Public Relations: How Gender Can Impact Public Relations Texts and Contexts.Section Two: Creating Shared Meaning through Ethical Public Relations Promotion and Publicity.7. Lars Thoger Christensen and Roy Langer. Public Relations and the Strategic Use of Transparency - Consistency, Hypocrisy and Corporate Change.8. Josh Boyd: 756*: The Legitimacy of a Baseball Number.9. Jane Stuart Baker, Charles Conrad, Chris Cudahy and Jennifer Willyard: The Devil in Disguise: Voixx, Drug Safety and the FDA.10. Robert L. Heath and Damion Waymer. Activist Public Relations: A Case Study of Frederick Douglass' Fourth of July Address.11. Damion Waymer and Lan Ni: Connecting Organizations and Their Employee Publics: The Rhetorical Analysis of Employee-Organization Relationships (EOR).Section Three: Activism, Issues, Crisis and Risk: Rhetorical Heavy Lifting.12. W. Timothy Coombs: Crisis, Crisis Communication, Reputation, and Rhetoric.13. Rebecca J. Meisenbach & Sarah Bonewits Feldner: Dialogue, Discourse Ethics, and Disney.14. Michael J. Palenchar and Kathy R. Fitzpatrick: Secret Persuaders: Ethical and Rhetorical Perspectives on the Use of Public Relations Front Groups.15. Suzanne Boys: Inter-Organizational Crisis Communication:.Exploring Source and Stakeholder Communication in the Roman Catholic Clergy Sex Abuse Case.Section Four: Character, Ethics, and Legitimacy in the Practice of Public Relations.16. Karen Miller Russell: Character, Ethics and Legitimacy in the Practice of Public Relations: John W. Hill and Arthur Page.17. Josh Boyd and Sarah Hagedorn VanSlette: Send Out a Posse: Outlaw Discourse As Postmodern Rhetoric.18. Ashli Quesinberry Stokes and Rachel Holloway: Documentary as Activist Medium: The Wal-Mart Movie.19. Øyvind Ihlen: Good Environmental Citizens? The Green Rhetoric of Corporate Social Responsibility.
