Techno Politics in Presidential Campaigning

New Voices, New Technologies, and New Voters
1. Auflage 2010
ISBN: 978-0-415-87978-1
Verlag: Taylor & Francis Ltd

Buch, Englisch, 272 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 499 g

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

Autoren/Hrsg.

Hendricks, John Allen

Kaid, Lynda Lee

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikation & Medien in der Politik
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien

Inhaltsverzeichnis

Preface

New Technologies

Chapter 1 "Shaping the New Presidential Campaign"

Chapter 2 "From Soundbite to Textbite: Election ’08 Comments on Twitter"

Chapter 3 "The Web 2.0 Election: Voter Learning in the 2008 Presidential Campaign"

Chapter 4 "Evaluating Candidate E-Mail Messages in the 2008 U.S. Presidential Campaign"

New Voices and New Voters

Chapter 5 "Campaign 2008: Comparing YouTube, Social Networking and Other Media Use Among Younger and Older Voters"

Chapter 6 "When Bloggers Attack: Examining the Effect of Negative Citizen-Initiated Campaigning in the 2008 Presidential Election"

Chapter 7 "New Voices and New Voters: Ethno-Technology in Reactions to Candidate Messages in the 2008 Campaign"

New Technologies and New Voices in Debates

Chapter 8 "CNN’s Dial Testing of the Presidential Debates: Parameters of Discussion in Tech Driven Politics"

Chapter 9 "New Media’s Contribution to Presidential Debates"

Chapter 10 "The Biden-Palin 2008 Vice Presidential Debate: An Examination of Gender and Candidate Issue Expertise"

Media Representations and Voter Engagement

Chapter 11 "Just a Hockey Mom with a Gun: Competing Views of Sarah Palin on CNN and FOX"

Chapter 12 "International Coverage of the U.S. Presidential Campaign: Obamamania Around the World"

Über Autor(innen)

John Allen Hendricks is Director of the Division of Communication and Contemporary Culture, and Professor of Communication at Stephen F. Austin State University. He is the co-editor of the book Communicator-in-Chief, and he has published numerous journal articles and book chapters on political communication. He is also the author of The Presidency and Social Media.

Lynda Lee Kaid is Professor of Telecommunications and Research Foundation Professor at the University of Florida. A Fulbright Scholar, she has also done work on political television in European, Asian, and Latin American countries, and is the author/editor of more than 25 books on political advertising and political communication.