Buch, Englisch, 200 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 367 g
Management, Production and Administration
Buch, Englisch, 200 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 367 g
Reihe: Chinese Perspectives on Journalism and Communication
ISBN: 978-0-367-66367-4
Verlag: Taylor & Francis Ltd
This book focuses on the transformation of Chinese newspaper companies in aspects of managerial strategies, newsroom practices and interactions with national policies. The comparative case study of two publishers comprises empirical evidence from editors, editor-in-chiefs, commercial staff, managers, technicians and scholarly experts. Locating in the intersection of media management, journalism and media policy, its analytical devices include differing but related theories.
With the primary data and integrated theoretical frameworks, the primary argue is that the transformation is oriented to the Internet market, which is a consensus of newspaper practitioners and government administrators.
Zielgruppe
Postgraduate, Professional, and Undergraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Contents
List of figures *
List of tables *
Acknowledgements *
Foreword *
Chapter 1 Introduction *
Chapter 2 Conceptualisation *
Chapter 3 Context of Transformation *
Chapter 4 Transformation of Management *
Chapter 5 Transformation of production *
Chapter 6 Transformation of Administration *
Chapter 7 Conclusions *
Bibliography *
Appendix *
