Buch, Englisch, 278 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 920 g
Towards an Alternative Theory of Corporate Communication
Buch, Englisch, 278 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 920 g
Reihe: Contributions to Management Science
ISBN: 978-3-7908-1928-1
Verlag: Physica
Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more ‘communicational’ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.
Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.
The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
- Sozialwissenschaften Psychologie Psychologische Disziplinen Wirtschafts-, Arbeits- und Organisationspsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
Weitere Infos & Material
Theoretical context.- Purpose of the study.- Methodological considerations.- Reference points for theory development.- Presentation of case study.- Analysis.- Analysis of case study.- Role and analysis of context.- Coordinating the company around dynamic purposes.- Organising by linking decisions and actions.- Facilitating implementation and change processes.- Leveraging competitive position and distinctive competencies.- Integration of findings.- Key conclusions.
