Buch, Englisch, 2250 Seiten, Hardback, Format (B × H): 216 mm x 279 mm
Buch, Englisch, 2250 Seiten, Hardback, Format (B × H): 216 mm x 279 mm
ISBN: 978-1-6684-6287-4
Verlag: IGI Global
The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Autoren/Hrsg.
Fachgebiete
- Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing