Corporate Communication

Concepts and Practice
1. Auflage 2024
ISBN: 978-1-032-69471-9
Verlag: Routledge India

Buch, Englisch, 378 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 676 g

Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.

Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.

This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Jethwaney, Jaishri

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Stadt- und Regionalsoziologie
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Regionalwissenschaften, Regionalstudien
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

List of tables. Preface. 1 Understanding corporate communication 2 Media -Dynamics and Strategies 3 Corporate Reputation Management 4 Employee communication 5 Managing Government Relations 6 Writing for the Media and Media relations 7 Corporate communication in brand promotion 8 Corporate social responsibility 9 Financial communication 10 Crises communication 11 Corporate communication research 12 Laws and ethics in corporate communication. Index.

Über Autor(innen)

Jaishri Jethwaney, currently Senior Advisor for Communication with the Ministry of Health and Family Welfare in its Immunology Technical Support Unit (ITSU), Delhi, India, was Professor and Head of the Department of Advertising and Public Relations at the much acclaimed Indian Institute of Mass Communication where she taught for over two decades.