Buch, Englisch, 640 Seiten, Format (B × H): 152 mm x 236 mm, Gewicht: 1089 g
Buch, Englisch, 640 Seiten, Format (B × H): 152 mm x 236 mm, Gewicht: 1089 g
ISBN: 978-1-78742-390-9
Verlag: Globe Law and Business Limited
Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.
Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).
Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.
Fachgebiete
Weitere Infos & Material
Introduction
Paul Jordan
Andrew Butcher
Bristows LLP
Argentina
Juan Carlos Ojám
Berton Moreno
Australia
Austria
Alexander Cizek
CIZEK IP
Belgium
Brazil
Otávio Saraiva Padilha Velasco
Soerensen Garcia Advogados Associados
Canada
China
Czech Republic
Denmark
Carina Hyldahl
Kenneth Kvistgaard-Aaholm
Gorrissen Federspiel
Finland
France
Emmanuelle Jardin-Lillo
TGS France Avocats
Germany
Susan Kempe-Müller
Latham & Watkins LLP
Greece
George A Ballas
Theodore J Konstantakopoulos
George Ch Moukas
Ballas, Pelecanos & Associates LPC
Hong Kong
Charmaine Koo
Winnie Yue
Deacons
Hungary
Gusztáv Bacher
Miklos Boronkay
Gábor Faludi Jr
Anikó Keller
Dávid Kerpel
Szecskay Attorneys at Law
India
Ireland
Patricia McGovern
DFMG Solicitors
Italy
Daniela Ampollini
Trevisan & Cuonzo
Japan
Toshiya Furusho
Mizuki Kanno
Yuki Kuroda
Takamitsu Shigetomi
Oh-Ebashi LPC & Partners
Latvia
Sarmis Spilbergs
Edvijs Zandars
Ellex Klavins
Mexico
Carlos Dávila-Peniche
Marina Hurtado-Cruz
Baker McKenzie
Netherlands
Manon Rieger-Jansen
Roelien van Neck
Bird & Bird LLP
Norway
Poland
Portugal
Russia
Yulia Yarnykh
Gowling WLG
Spain
Mónica Esteve Sanz
Gómez-Acebo & Pombo
Abogados SLP
Sweden
Switzerland
United Kingdom
Paul Jordan
Andrew Butcher
Bristows LLP
United States
Melissa Landau Steinman
Venable LLP
