Kandampully Service Management

The New Paradigm in Retailing
1. Auflage 2011
ISBN: 978-1-4614-1554-1
Verlag: Springer US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 341 Seiten, eBook

“Great retailers are great at service.  No exceptions.  This book offers a wealth of insight into delivering excellent retail service.”   ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing."--Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace.   Service Management:  The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University

Zielgruppe

Research

Autoren/Hrsg.

Kandampully, Jay

Inhaltsverzeichnis

1;Service Management;4
2;Preface;8
3;Acknowledgments;14
4;Contents;16
5;About the Authors;18
6;Contributors;32
7;Chapter 1: Service as the New Paradigm in Retailing;34
8;Chapter 2: The Service Imperative in the Retailing Industry;40
9;Chapter 3: Customer Service: Does It Matter?;58
10;Chapter 4: A Framework for Applying Customer Insight and Context to the Development of a Shopping Experience Strategy;75
11;Chapter 5: Why Loyalty Matters in Retailing;98
12;Chapter 6: Strategic Service Innovation Management in Retailing;114
13;Chapter 7: Electronic Retailing and Service Quality;127
14;Chapter 8: Using Multichannel Marketing Activities to Build Customer Relationships: As Pertaining to the Consumer Electronics Retail Sector;147
15;Chapter 9: Reinventing the Customer Experience: Technology and the Service Marketing Mix;172
16;Chapter 10: Multicultural Consumers and the Retail Service Experience;190
17;Chapter 11: Culture and Social Media: Changing Service Expectations;214
18;Chapter 12: Complaint Management in Retailing;235
19;Chapter 13: Retailer Branding Through Excellence in Service;259
20;Chapter 14: Values Resonance Drives Sustainable Customer Value: Lessons from IKEA;277
21;Chapter 15: Lessons from History: What Today’s Retailers Can Learn from the Marketing of The Wizard of Oz Stage Show in the 1900s;298
22;Chapter 16: Paradigm Shifters in Retailing;311
23;Index;333