The New Paradigm in Retailing
Buch, Englisch, 316 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 687 g
ISBN: 978-1-4614-1553-4
Verlag: Springer
This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector.
Zielgruppe
Research