Kaneva Branding Post-Communist Nations

Marketizing National Identities in the “New” Europe
1. Auflage 2011
ISBN: 978-1-136-65800-6
Verlag: Taylor & Francis
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 266 Seiten

Reihe: Routledge Research in Cultural and Media Studies

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Autoren/Hrsg.

Kaneva, Nadia

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management

Inhaltsverzeichnis

List of Figures Preface Part I: Promises and Problems of Post-communist Nation Branding 1: Nation Branding in Post-communist Europe: Identities, Markets, and Democracy, Nadia Kaneva 2: Systemic Propaganda and State Branding in Post-Soviet Eastern Europe, Gerald Sussman 3: Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the Former Second World, Robert A. Saunders Part II: Agents, Institutions, Practices 4: Redesigning a Nation: Welcome to E-stonia, 2001-2018, Sue Curry Jansen 5: Who Can Play this Game? The Rise of Nation Branding in Bulgaria, 2001-2005, Nadia Kaneva 6: Towards Corpo-nationalism: Poland as a Brand, Pawel Surowiec Part III. Representations, Mediations, Narrations 7: Branding Slovenia: "You Can’t Spell Slovenia Without Love.", Zala Volcic 8: Vampire Branding: Romania’s Dark Destinations, Alice Bardan and Anikó Imre 9: One Nation, One Brand? Nation Branding and Identity Reconstruction in Post-communist Hungary, Laszlo Kulcsár & Young-ok Yum 10: The Musical (Re)branding of Serbia: Srbija Sounds Global, Guca, and EXIT, Branislava (Brana) Mijatovic Contributors Index

Über Autor(innen)

Nadia Kaneva is Assistant Professor in the Department of Media, Film, and Journalism Studies at the University of Denver.