Kanter / Fine The Networked Nonprofit

Connecting with Social Media to Drive Change
1. Auflage 2010
ISBN: 978-0-470-63303-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

The Networked Nonprofit Connecting with Social Media to DriveChange
This groundbreaking book shows nonprofits a new way of operatingin our increasingly connected world: a networked approach enabledby social technologies, where connections are leveraged to increaseimpact in effective ways that drive change for the betterment ofour society and planet.
"The Networked Nonprofit is a must-read for any nonprofitorganization seeking innovative, creative techniques to improvetheir mission and better serve their communities."
--Diana Aviv, president and CEO, Independent Sector
"The Internet means never having to ask permission before tryingsomething new. In The Networked Nonprofit, Kanter and Fine shownonprofits how to harness this flexibility to pursue their missionsin partnership with two billion connected citizens."
--Clay Shirky, author, Here Comes Everybody: ThePower of Organizing Without Organizations
"The Networked Nonprofit uniquely describes thehistorical context and the current challenges that compel nonprofitleaders to work in networked ways and offers easy steps to helpusers exploit the potential of social media and 'workingwikily."'
--Stephanie McAuliffe, director, organizationaleffectiveness, The David and Lucile Packard Foundation
"A must-read for nonprofit leaders who want to change theirorganizations from the inside out by embracing the power of socialnetworks."
--Charlene Li, founding partner, Altimeter Group;author, Open Leadership; and coauthor, Groundswell
"This is a perfect handbook for anyone who wants to leapfrogtheir current limitations of understanding and find real-worldapplications of technology to extend their mission."
--Michele Nunn, CEO, Points of Light Institute, andcofounder, HandsOn Network
"Kanter and Fine provide the 'Google Maps' for nonprofits toharness social media to kick butt and change the world."
--Guy Kawasaki, cofounder, Alltop.com, and former chiefevangelist, Apple Inc.
"URGENT! Read this book. Take notes. Take action. If youwork for a nonprofit, you don't have to do every single thing theseseasoned authors have to share, but you certainly have to know whatyou're missing."
--Seth Godin
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Autoren/Hrsg.

Kanter, Beth

Fine, Allison

Weitere Mitwirkende

Zuckerberg, Randi

Inhaltsverzeichnis

Figures and Tables v
Foreword vii
Randi Zuckerberg
Preface xi
Acknowledgments xvii
The Authors xix
ONE Introducing Networked Nonprofits 1
TWO Nonprofit Challenges and Trends 11
PART ONE How to Become a Networked Nonprofit 23
THREE Understanding Social Networks 25
FOUR Creating a Social Culture 41
FIVE Listening, Engaging, and Building Relationships 59
SIX Building Trust Through Transparency 73
SEVEN Making Nonprofit Organizations Simpler 87
PART TWO What to Do as a Networked Nonprofit 103
EIGHT Working with Crowds 105
NINE Learning Loops 121
TEN From Friending to Funding 135
ELEVEN Governing Through Networks 151
Conclusion 163
Notes 167
Glossary 181
Resources 189
Index 193

Über Autor(innen)

Named one of the most influential women in technology by FastCompany and one of BusinessWeek's "Voices of Innovationfor Social Media," Beth Kanter is the author of Beth'sBlog: How Nonprofits Can Use Social Media(http://www.bethkanter.org) and the CEO of Zoetica.
Allison H. Fine is the author of Momentum: IgnitingSocial Change in the Connected Age, which was the winner of the2007 Terry McAdams National Nonprofit Book Award.