The Networked Nonprofit

1. Auflage 2010
ISBN: 978-0-470-54797-7
Verlag: Wiley

Buch, Englisch, 224 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 491 g

The Networked Nonprofit Connecting with Social Media to Drive Change
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

"The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."
—Diana Aviv, president and CEO, Independent Sector

"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."
—Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations

"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'
—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation

"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."
—Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell

"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."
—Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network

"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."
—Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc.

"URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."
—Seth Godin

Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

Autoren/Hrsg.

Kanter, Beth

Fine, Allison

Weitere Mitwirkende

Zuckerberg, Randi

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Arbeit/Sozialpädagogik Soziale Dienste, Soziale Organisationen

Inhaltsverzeichnis

Figures and Tables v

Foreword vii
Randi Zuckerberg

Preface xi

Acknowledgments xvii

The Authors xix

One Introducing Networked Nonprofits 1

Two Nonprofit Challenges and Trends 11

Part One How to Become a Networked Nonprofit 23

Three Understanding Social Networks 25

Four Creating a Social Culture 41

Five Listening, Engaging, and Building Relationships 59

SiX Building Trust Through Transparency 73

Seven Making Nonprofit Organizations Simpler 87

Part Two What to Do as a Networked Nonprofit 103

Eight Working with Crowds 105

Nine Learning Loops 121

Ten From Friending to Funding 135

Eleven Governing Through Networks 151

Conclusion 163

Notes 167

Glossary 181

Resources 189

Index 193

Über Autor(innen)

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica.
Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.