Buch, Englisch, 336 Seiten, Format (B × H): 175 mm x 230 mm, Gewicht: 524 g
ISBN: 978-1-118-13760-4
Verlag: Wiley
The tools nonprofits need to measure the impact of their social media
Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders.
* A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
* Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
* Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals
This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
List of Figures and Tables
Forward (Laura Arrillaga-Andreessen)
Preface The Queen of Nonprofits Meets The Goddess of Measurement
Acknowledgments
The Authors
Part 1: Introduction of Concepts
Chapter 1: The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success
Chapter 2 The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success.
Part 2: Basic Measurement Principles, How-tos and Best Practices
Chapter 3: Creating a Data-Informed Culture--How Your Organization can Embrace the Data and Use What it Can Teach You.
Chapter 4: Measurement is Power--How to take control of your programs and progress with the art and science of measurement.
Chapter 5: Networked Nonprofits Ask and Answer: What Does Success Look Like? The value of expressing your results in terms of organizational goals.
Chapter 6: The Ladder of Engagement: How to measure Engagement and use it to improve relationships with your stakeholders.
Chapter 7: How to Turn Your Stakeholders into Fundraisers: Social Fundraising and how Measurement can make it more effective.
Chapter 8: Measurement Tools: How to choose and use the right tool for the job.
Chapter 9: Measurement and the Aha! Moment--Using your data to tell stories, make decisions, and change the world.
Part 3: Advanced Measurement Concepts and practices for Networked nonprofits
Chapter 10: Measuring What Really Matters: The importance and measurement of relationships.
Chapter 11: Understanding, Visualizing, and Improving Networks
Chapter 12: Influence Measurement: How to determine the influence of yourself, your organization, and of Free Agents and Nonprofit Champions
Chapter 13: How To Be Naked and Measure It: Transparency is A Networked Nonprofit's Best Friend
Chapter 14: Measuring the Impact of the Crowd
Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World.
Appendix 1 Measuring Relationships And Relationship Research
Appendix 2: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits
Appendix 3 Glossary.
Appendix 4 Social Media Measurement Checklist
Appendix 5: A Checklist for Monitoring Services: Issues to consider, choices to be made & questions to be answered before you begin a measurement project.
Appendix 6: References and Resources
Endnotes
