Buch, Englisch, 768 Seiten, Format (B × H): 218 mm x 282 mm, Gewicht: 1858 g
Buch, Englisch, 768 Seiten, Format (B × H): 218 mm x 282 mm, Gewicht: 1858 g
ISBN: 978-0-07-802942-4
Verlag: IRWIN
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler
Weitere Infos & Material
Part One: Entrepreneurs and Ideas: The Basis of Small BusinessChapter 1: Small Business: Its Opportunities and RewardsChapter 2: Small Business Entrepreneurs: Characteristics and CompetenciesChapter 3: Small Business Environment: Managing External RelationsChapter 4: Small Business Ideas: Creativity, Opportunity, and FeasibilityPart Two: Small Business Paths & PlansChapter 5: Small Business Entry: Paths to Part-Time EntrepreneurshipChapter 6: Small Business Entry: Paths to Full-Time EntrepreneurshipChapter 7: Small Business Strategies: Imitation with a TwistChapter 8: Business Plans: Seeing Audiences and Your Business ClearlyPart Three: Marketing in the Small BusinessChapter 9: Small Business Marketing: Product and Pricing StrategiesChapter 10: Small Business Promotion: Capturing the Eyes of Your MarketChapter 11: Small Business Distribution and LocationChapter 12: Marketing Plans: Saying How You’ll Get SalesPart Four: Cash, Accounting, and Finance in the Small BusinessChapter 13: Small Business Accounting: Projecting and Evaluating PerformanceChapter 14: Cash: Lifeblood of the BusinessChapter 15: Small Business Finance: Using Equity, Debt, and GiftsChapter 16: Assets: Inventory and Operations ManagementChapter 17: Small Business Protection: Risk Management and InsurancePart Five: Management and Organization in the Small BusinessChapter 18: Legal Issues: Recognizing Your Small Business NeedsChapter 19: Human Resource Management: Small Business ConsiderationsChapter 20: Achieving Success in the Small Business