Revolutionizing the AI-Digital Landscape

A Guide to Sustainable Emerging Technologies for Marketing Professionals
1. Auflage 2024
ISBN: 978-1-032-68831-2
Verlag: Productivity Press

Buch, Englisch, 366 Seiten, Format (B × H): 183 mm x 260 mm, Gewicht: 886 g

This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.

In addition, the book offers a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This helps entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals.

As the digital landscape continues to evolve rapidly, this book serves as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses many topics, including customer experience, content marketing, AI strategy, and digital marketing tools.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Khang, Alex

Dutta, Pushan Kumar

Gupta, Sachin

Ayedee, Nishu

Chatterjee, Sandeep

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Chapter 1. The Landscape and Prospects of AI-Driven Applications in the Era of Digital Economy Chapter 2. Artificial intelligence (AI) - Threat or Collaboration to Humanity in the 21st Century – Myth or Truth Chapter 3. Embracing the Intelligent Future: AI and Digital Marketing Synergy Chapter 4. Role of Government Participation of Social Media Usage and Impact of E-Government Ecosystem Chapter 5. Unlocking Growth: The Synergy of Marketing Analytics and Operations Chapter 6. Transforming SEO in the Era of Generative AI: Challenges, Opportunities, and Future Prospects Chapter 7. The Power of Consistency: Building Long-Term Success with Content Marketing Chapter 8. Influence of Artificial Intelligence Competencies on Business Value B2B Marketing Capabilities Context Chapter 9. Challenges Hindering Women's Involvement in the Hospitality Industry as Entrepreneurs in the Era of Digital Economy Chapter 10. The Impact of Technology on Educational Sustainability in the Tourism Industry Chapter 11. Leveraging Digital Transformation Technologies in Hospitality Industry Chapter 12. Emerging Technology for Sustainable Development - A Revolution in Hospitality Industry Chapter 13. Application of Bayesian Algorithm for Mall Attractiveness Chapter 14. Future of Digital Marketing: Hyper-Personalized Customer Dynamic Experience with AI-Based Predictive Models Chapter 15. Information Sharing Model and Electronic Data Exchange in Supply Chain Management Chapter 16. The Dependence of The Stability of Social Systems and Application of Technology on the Food Price Indices Chapter 17. Application of AI-Enabled Digitization Tools for the Intellectual Business Development during the Recovery Period of the Economy Chapter 18. Data-Driven Customer Relationship Management (CRM) Modeling: Humanistic Connection in Predictive Analytics Chapter 19. The Role of Enterprise Resource Planning (ERP) in Improving the Accounting Information System for Organizations Chapter 20. Opportunities, Issues and Challenges of Cloud Computing - A Business Perspective Chapter 21. Detecting Fake News on Social and Collaboration Networks Using Python and Machine Learning Chapter 22: The Impact of the Cyber-Physical Environment and Digital Environment on the Socialization Environment Chapter 23. Improving Malicious Traffic Detection with an Integration of Deep Neural Networks and Leveraging Hierarchical Attention Mechanism Chapter 24: Artificial Intelligence and Tourism: A Bibliometric Analysis of Trends and Gaps

Über Autor(innen)

Dr. Alex Khang is a professor in information technology at the Universities of Science and Technology in Vietnam, and the United States; an IT Workforce Development Consultant for High-tech Corporations in the USA and Vietnam; an AI and data scientist, software industry expert, and the chief of technology officer (AI and Data Science Research Center) at the Global Research Institute of Technology and Engineering, North Carolina, United States. He has more than 28 years of teaching and research experience in information technology (Software Development, Database Technology, AI Engineering, Data Engineering, Data Science, Data Analytics, IoT-based Technologies, and Cloud Computing) at the Universities of Science and Technology in Vietnam, India, and USA. He has been the chair session for 20 conferences, keynote speaker for more than 25 international conclaves; an expert tech speaker for 100 seminars and webinars; an international technical board member for 10 international organizations; an editorial board member for more than 5 ISSNs; an international reviewer and evaluator for more than 100 journal papers; an international examiner and evaluator for more than 15 PhD. theses in the computer science field.

Dr. Pushan Kumar Dutta is an accomplished Assistant Professor in Grade III in the Electronics and Communication Engineering Department at ASETK, Amity University Kolkata, India. He completed his PhD from Jadavpur University in Kolkata in 2015 and subsequently pursued a post-doctorate with a full fellowship from the Erasmus Mundus Association. During his tenure at the University of Oradea in Romania, he presented a keynote speech in Bucharest.

Dr. Sachin Gupta has a brilliant academic Record. He has earned his Doctorate (Ph.D) from the Department of Business Administration, University of Rajasthan, Jaipur, India. He completed his Dissertation Research during his M.Phill Degree on the topic “NGOs Role in Developing Economic Condition of Rajasthan State”, from the Department of Business Administration, University of Rajasthan, Jaipur. He completed his Post Graduate Degrees specialties- One in Business Administration (Master of Commerce) from the Department of Business Administration, University of Rajasthan, Jaipur, and another in Finance (MBA-Finance) From Rajasthan Technical University, Kota. Dr. Gupta cracked the UGC NET Exam in Management twice (June 2012 and December 2012).

Dr. Nishu Ayedee is an Assistant Professor of Management at Bharati Vidyapeeth Institute of Management Studies and Research: New Delhi, India with a passion for quality research and collaboration. She is currently serving as the Chief Marketing Officer at Confab 360 Degree, a company committed to building a comprehensive ecosystem by imparting quality research and promoting collaboration. Dr. Ayedee firmly believes that success rests on two pillars: Quality and Networking. As a dedicated editor, she is committed to serving and living by these principles. Prior to joining Confab 360 Degree, Dr. Ayedee served as a Digital Marketing Manager at 123 Clothing.

Sandeep Chatterjee is a Supply Chain and Sustainability Leader with IBM Consulting with responsibility for engagements in the supply chain, and sustainability leveraging technology. Prior to IBM Consulting, he worked with Deloitte, KPMG, Tata Motors, Lafarge, Infosys and Oracle Consulting and his key strengths lie in the areas of supply chain management, business process reengineering, emerging countries enablement, network optimization, sustainability, ERP advisory across multiple industries and geographies. He holds an MBA from the Indian Institute of Management, Kozhikode, and a Bachelor of Engineering (Mechanical), from Bengal Engineering and Science University, Shibpur (formerly Bengal Engineering College). He has presented several academic and technical papers at International Conferences. He has written several supply chain cases for IIM Kozhikode, NITIE, XLRI Jamshedpur, and IIT Bombay. Among his various accolades and awards, Sandeep received the coveted 'Economic Times Inspiring Leader Award', in 2022. He has been conferred the "Supply Chain Evangelist", "MTC Global Awards for Excellence, 2017 as an outstanding Corporate Award: Consulting" and "40 Under 40 Supply Chain Professionals" Awards and is among the top 100 Supply Chain Professionals in the country.