Exposing the Magic of Design

A Practitioner's Guide to the Methods and Theory of Synthesis
Erscheinungsjahr 2015
ISBN: 978-0-19-027621-8
Verlag: OUP US

Buch, Englisch, 208 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 322 g

Reihe: Human Technology Interaction Series

As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.

This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.

Autoren/Hrsg.

Kolko, Jon

Fachgebiete

• Geisteswissenschaften Design Design: Allgemeines & Theorie
• Technische Wissenschaften Technik Allgemein Konstruktionslehre und -technik
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Web Graphik & Design, Web-Publishing
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion User Interface Design & Benutzerfreundlichkeit
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Interaktionsdesign für Computerspiele
• Geisteswissenschaften Design Interface Design, Interaktionsdesign, Application Design
• Sozialwissenschaften Psychologie Allgemeine Psychologie Kognitionspsychologie

Über Autor(innen)

Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design.