Crisis Management at the Speed of the Internet

Trend Report
Erscheinungsjahr 2013
ISBN: 978-0-12-411587-3
Verlag: William Andrew Publishing

Buch, Englisch, 36 Seiten, Format (B × H): 152 mm x 229 mm

Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster-even if the viral information isn't factual. It is critical that an organization respond quickly and decisively to crises in online media.

The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy.

Crisis Management at the Speed of the Internet is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.



- Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation
- Cites examples of companies that have experienced this kind of threat and describes the successes or failures of their responses
- Describes practical, strategic methods for mitigating and resolving a crisis

Zielgruppe

<p>Mid- to upper-level security managers; chief security officers; chief information officers; college-level educators, specifically in programs that cover security and risk management; publicity and brand management professionals who manage official, corporate social media pages</p>

Autoren/Hrsg.

Kotwica, Kathleen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Risikomanagement
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

1. Understanding Threats from New Internet Technologies 2. Examples of Internet-Based Incidents 3. Planning Ahead to Mitigate a Possible Internet Crisis 4. When Time Matters Most: Responding in Real Time 5. A Comprehensive Approach to Internal Communications

Über Autor(innen)

Kotwica, Kathleen
Kathleen Kotwica has a PhD in experimental psychology from DePaul University and has had a career as a researcher and knowledge strategist. Her experience includes positions as information architecture consultant at a New England consulting firm, director of online research at CXO Media (IDG), and research associate at Children's Hospital in Boston.

She has authored and edited security industry trade and business articles and has spoken at security-related conferences including CSO Perspectives, SecureWorld Expo, ASIS, and CSCMP. In her current role as EVP and chief knowledge strategist at the Security Executive Council she leads the development and production of Council tools, solutions, and publications. She additionally conducts industry research and analysis to improve security and risk management practices.