Buch, Englisch, 36 Seiten, Format (B × H): 152 mm x 229 mm
Trend Report
Buch, Englisch, 36 Seiten, Format (B × H): 152 mm x 229 mm
ISBN: 978-0-12-411587-3
Verlag: William Andrew Publishing
The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy.
Crisis Management at the Speed of the Internet is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.
- Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation
- Cites examples of companies that have experienced this kind of threat and describes the successes or failures of their responses
- Describes practical, strategic methods for mitigating and resolving a crisis
Zielgruppe
<p>Mid- to upper-level security managers; chief security officers; chief information officers; college-level educators, specifically in programs that cover security and risk management; publicity and brand management professionals who manage official, corporate social media pages</p>
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Risikomanagement
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
Weitere Infos & Material
1. Understanding Threats from New Internet Technologies 2. Examples of Internet-Based Incidents 3. Planning Ahead to Mitigate a Possible Internet Crisis 4. When Time Matters Most: Responding in Real Time 5. A Comprehensive Approach to Internal Communications