The Language of Museum Communication

A Diachronic Perspective
1. Auflage 2016
ISBN: 978-1-137-57148-9
Verlag: Palgrave Macmillan UK

Buch, Englisch, 270 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 4753 g

This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.

Zielgruppe

Research

Autoren/Hrsg.

Lazzeretti, Cecilia

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Geisteswissenschaften Sprachwissenschaft Textlinguistik, Diskursanalyse, Stilistik
• Geisteswissenschaften Sprachwissenschaft Computerlinguistik, Korpuslinguistik
• Geisteswissenschaften Sprachwissenschaft Soziolinguistik
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Museumskunde, Materielle Kultur, Erinnerungskultur

Inhaltsverzeichnis

Chapter 1: Introduction.- Chapter 2: Theoretical background: genre analysis.- Chapter 3: Theoretical background: corpus studies.- Chapter 4: Theoretical background: diachronic studies.- Chapter 5: Relevant domains: media, promotional and art discourse.- Chapter 6: Materials.- Chapter 7: Methods.- Chapter 8: Diachronic lexical variation: growth, decline and stability.- Chapter 9: Diachronic structural variation.- Chapter 10: Conclusions.

Über Autor(innen)

Cecilia Lazzeretti is a post-doctoral researcher in the Department of Linguistic and Cultural Studies at the University of Modena and Reggio Emilia, Italy. As a freelance journalist and press officer for an art institution, Fondazione Fotografia Modena, she is professionally involved in the media community. Her research interest concerns corpus linguistics, discourse analysis and genre studies, with a specific focus on the genre of art press releases.