Buch, Englisch, 2408 Seiten, Format (B × H): 254 mm x 333 mm, Gewicht: 4604 g
Reihe: SAGE Library in Marketing
Buch, Englisch, 2408 Seiten, Format (B × H): 254 mm x 333 mm, Gewicht: 4604 g
Reihe: SAGE Library in Marketing
ISBN: 978-1-4462-5311-3
Verlag: Sage Publications
The theory and practice of social marketing has steadily been gaining significance following its conception over four decades ago, and has since been adopted by an ever expanding group of practitioners, academics, researchers and policymakers in governments around the world. A key feature underlined in this work is how social marketing stands apart from other approaches to health promotion and disease prevention, environmental sustainability, safety and injury prevention and other topics, by searching for population level impacts that can be achieved by:
" Using marketing techniques such as audience segmentation
" Implementing product and service development
" Realigning incentives and removing barriers to behaviour change
" Increasing opportunities to practice healthier and more socially beneficial behaviours
" Creating communication strategies to promote, encourage and support positive behaviour changes that ultimately benefit society as a whole.
Bringing together seminal texts from diverse sources, this six-volume set - framed by a newly written introductory chapter - seeks to organize the field of social marketing, highlight its global scope and contributions, and present its current growth and dynamism.
Volume One: Social marketing: Conceptual frameworks and common ground
Volume Two: Social marketing in the developed world
Volume Three: Social marketing in developing countries - Part One
Volume Four: Social marketing in developing countries - Part Two
Volume Five: Applications of Social Marketing for Sustainable Behavior and Environmental Protection
Volume Six: Social marketing: Deepening and expanding the impact
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
VOLUME ONE: SOCIAL MARKETING: CONCEPTUAL FRAMEWORKS AND COMMON GROUND
The Pioneers - Philip Harvey
Social Marketing - Philip Kotler and Gerald Zaltman
An Approach to Planned Social Change
Health Service Marketing - Gerald Zaltman and Ilan Vertinsky
A Suggested Model
The Marketing of Social Causes - Karen Fox and Philip Kotler
The First 10 Years
Problems and Challenges in Social Marketing - Paul Bloom and William Novelli
Cultural and Structural Impediments to Social Marketing - Richard Manoff
Social Marketing and Public Health Intervention - R. Craig Lefebvre and June Flora
Social Marketing in the Alcohol Policy Arena - Glen Murray and Ronald Douglas
Strategies to Maintain and Institutionalize Successful Programs - R. Craig Lefebvre
A Marketing Framework
Social Marketing for Public Health - Diana Chapman Walsh et al
Social Marketing - David Buchanan, Sasiragha Reddy and Zafar Hossain
A Critical Appraisal
Social Marketing - G.B. Hastings and A.J. Haywood
A Critical Response
Strategic Questions for Consumer-Based Health Communications - Sharyn Sutton, George Balch and R. Craig Lefebvre
Social Propaganda and Social Marketing - Nicholas O'Shaughnessy
A Critical Difference?
Integrating Social Marketing, Community Readiness and Media Advocacy in Community-Based Prevention Efforts - Michael Slater, Kathleen Kelly and Ruth Edwards
Marketing Social Marketing in the Social Change Marketplace - Alan Andreasen
Ethical Challenges of Social Marketing - George Brenkert
Relational Paradigms in Social Marketing - Gerald Hastings
Communication and Marketing as Tools to Cultivate the Public's Health - Edward Maibach, Lorien Abroms and Mark Marosits
A Proposed 'People and Places' Framework
Community-Based Prevention Marketing - Carol Bryant et al
A New Planning Framework for Designing and Tailoring Health Promotion Interventions
Navigating the Central Tensions in Research on At-Risk Consumers - Cornelia Pechmann et al
Challenges and Opportunities
Health Communication and Social Marketing - Guide to Community Preventive Services
Health Communication Campaigns That Include Mass Media and Health-Related Product Distribution
VOLUME TWO: SOCIAL MARKETING IN THE DEVELOPED WORLD
PART ONE: FAMILY PLANNING AND HIV PREVENTION
Social Marketing - Adel El-ansary and Oscar Kramer
The Family Planning Experience
Social Marketing and Diffusion-Based Strategies for Communicating with Unique Populations - James Dearing et al
HIV Prevention in San Francisco
The Solaar HIV Prevention Program for Gay and Bisexual Latino Men - Ross Conner et al
Using Social Marketing to Build Capacity for Service Provision and Evaluation
PART TWO: CHRONIC DISEASE PREVENTION
The National High Blood Pressure Education Program - Edward Roccella and Graham Ward
A Description of Its Utility as a Generic Program Model
Characteristics of Participants in Community Health Promotion Programs - R. Craig Lefebvre
Four-Year Results
Use of Database Marketing and Consumer-Based Health Communication in Message Design - R. Craig Lefebvre et al
An Example from the Office of Cancer Communications' 'Five a Day for Better Health' Program
TARPARE - Robert Donovan, Garry Egger and Mark Francas
A Method for Selecting Target Audiences for Public Health Interventions
Culturally and Linguistically Diverse Population Health Social Marketing Campaigns in Australia - Andrew Milat, Tom Carroll and Jennifer Taylor
A Consideration of Evidence and Related Evaluation Issues
An In-Depth Interview Study of Health-Care Policy Professionals and Their Research Needs - Sharyn Sutton and Elizabeth Thompson
Branding Behavior - W. Douglas Evans et al
The Strategy behind the Truth™ Campaign
The Influence of the National Truth Campaign on Smoking Initiation - Matthew Farrelly et al
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