Professor Ronnie Lessem is a graduate of Harvard Business School and the London School of Economics. He has been an adjunct professor at IMD, Lausanne and is now Director of the Trans-cultural Centre and programmes at the University of Buckingham, UK. Ronnie Lessem was the managing director of a clothing business in South Africa and he has acted as a consultant and adviser on organisational learning, knowledge creation and cross-cultural management to international companies such as the Anglian Water Group in the UK. He is currently working with Virgin Group companies. Professor Lessem has written over twenty books on subjects including organisational development, change and transformation. Dr Alexander Schieffer studied economics, business administration, law and social sciences at the University of St Gallen in Switzerland. He also gained a Doctorate in Leadership at St Gallen. Dr Schieffer is a member of the Society for Organisational Learning and the World Business Academy. He has published a variety of articles and books in the last ten years. Both authors run doctoral programmes at Bethel University, USA, and Buckingham University, UK on Social and Economic Innovation, and are currently designing curricula for sustainable business and economics at Sekem's Heliopolis University in Egypt. They are co-founders of the Geneva-based TRANS4M Four World Center for Social Innovation. www.trans-4-m.com