Library Engagement Platforms

Erscheinungsjahr 2022
ISBN: 978-0-8389-3735-8
Verlag: American Library Association

Buch, Englisch, 32 Seiten, Paperback, Format (B × H): 216 mm x 279 mm

Reihe: Library Technology Reports

This issue of Library Technology Reports (vol. 58, no. 1), “Library Engagement Platforms,” introduces library engagement platforms, explains what types of interactions take place while using them, and illustrates why libraries need to utilize them to connect with their customers. These interactions take place using a variety of communication channels, including e-mail, text messages, and mobile phone notifications. The end goal of a library engagement platform isn’t the messaging; it’s engaging with that customer and moving them to respond and interact, or engage, with the library.

Autoren/Hrsg.

Fachgebiete

• Interdisziplinäres Bibliothekswesen, Informationswissenschaften EDV Systeme, Internet und elektronische Ressourcen in Bibliotheken
• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliothekswesen, Informationswissenschaften, Archivwesen

Inhaltsverzeichnis

- Chapter 1—What Is a Library Engagement Platform?
- Introduction
- Library Engagement Platforms
- Definitions
- Platform
- What’s Next?
- Notes
-
Chapter 2—Companies and Products
- BiblioCommons
- Communico
- Counting Opinions
- Demco Software
- LibraryAware
- Gale
- Innovative Interfaces
- Koios
- Library Market
- myLIBRO
- Capira
- OCLC Wise
- OrangeBoy
- Patron Point
- PolicyMap
- SirsiDynix
- Solus
- Springshare
- TLC
- Notes
-
Chapter 3 Types of Interactions
- E-mail Interactions
- Customer Relationship Management (CRM)
- Registering and Reserving
- On Your Phone
- Gathering Data
- Ads
- Notes
-
Chapter 4 Custom Options
- LibraryAware
- Koios
- Library Market
- OrangeBoy
- Notes
- Chapter 5 Library Engagement Platforms’ End Goal
- Creating Touchpoints
- E-mails and Our Library Catalogs
- E-newsletters
- Data-Based Collection Shaping
- Signing Up
- Pickup and Delivery Services
- Home Delivery Service
- Mobile Apps
- Custom Marketing Help
- Ad Space
- One More Thing
- Notes

Über Autor(innen)

David Lee King is the Digital Services Director at Topeka and Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David is a Library Journal Mover & Shaker. He has written two books: Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections and Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love.