Buch, 400 Seiten, Format (B × H): 152 mm x 229 mm
Buch, 400 Seiten, Format (B × H): 152 mm x 229 mm
ISBN: 978-1-4129-7473-8
Verlag: SAGE Publications
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface
Acknowledgments
1. Introduction to Qualitative Communication Research
Introduction: Working With (and Studying) Cops
Four Paradigms and (Maybe) a Funeral: A Brief History of Qualitative Communication Research
Feeling Corporate, Going Global: Two Trends in Qualitative Communication Research
Looking Closer: The Conduct of Qualitative Research in Communication
Conclusion
2. Theoretical Traditions and Qualitative Communication Research
Qualitative Research and Communication Theory
The Phenomenological Tradition
The Sociocultural Tradition
The Critical Tradition
Conclusion
3. Design I: Planning Research Projects
Introduction
“My City, My Society, and My Life”: Renee’s Story
Sources of Research Ideas
Moving Toward a Commitment
Evaluating the Scene
Conclusion
4. Design II: Implementing Research Projects
Introduction
Negotiating Access
Exploratory Methods
Sampling
Human Subject Protections
The Research Proposal
Conclusion
Exercises
5. Producing Data I: Participating, Observing, and Recording Social Action
Introduction: Fieldwork, Ethnography, and Participant Observation
Successful Participant Observation
Adapting Roles
Tactical Observing
Writing Fieldnotes
New Media and Participant Observation
Conclusion
Exercises
6. Producing Data II: Qualitative Interviewing
Introduction
Purposes of the Qualitative Interview
Types of Interviews in Communication Research
The Practices of Interviewing
Question Design and Use
Transcribing Interviews
Conclusion
Exercises
7. Producing Data III: Analyzing Material Culture and Documents
Introduction
Material Culture
Documents
Conclusion
Exercises
8. Sensemaking: Qualitative Data Analysis and Interpretation
Introduction
Qualitative Data Analysis
Tools for Analysis
Interpretation
Evaluating Interpretations
Conclusion
Exercises
9. Writing, Authoring, and Publishing
Introduction: Going Public
The Crisis of Representation
After the Fall: Reading and Writing Qualitative Research
Institutional Contexts of Qualitative Writing
The Craft of Qualitative Writing: Three Types of Format and Their Related Strategies
Some Final Thoughts on Writing
Exercises
Epilogue
References
Author Index
Subject Index
About the Authors