Handbook of New Product Development Management

1. Auflage 2007
ISBN: 978-0-7506-8552-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 560 Seiten, Format (B × H): 164 mm x 240 mm, Gewicht: 1012 g

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour.All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Loch, Christoph

Kavadias, Stylianos

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Managing New Product Development: A FrameworkTechnology StrategyCompetitive Positioning Through New Product DevelopmentEconomic Models of Product Family Design and DevelopmentCreativity in Product DevelopmentResource Allocation and New Product Development Portfolio ManagementOrganizing for New Product DevelopmentProduct Development Performance MeasuresModularity and Supplier Involvement in Product DevelopmentThe Impact of Outsourcing on Product Integration and Other Organizational Challenges in Distributed Product Development EnvironmentsHierarchical planningCoordination and Information ExchangeWho Do I Listen to? The Role of the Customer on Product EvolutionDelivering the Product: Defining SpecificationsLearning by Experimentation: Prototyping and TestingThe Roles of Users, Experts and Institutions in DesignProject Risk Management in New Product DevelopmentEvaluating the Product Use Cycle: Design for Service and SupportInsights into New Service Development: A Stage-Gate Research Framework Approach

Über Autor(innen)

Christoph H. Loch, Stylianos Kavapson