Buch, Englisch, 304 Seiten, Format (B × H): 156 mm x 234 mm
Buch, Englisch, 304 Seiten, Format (B × H): 156 mm x 234 mm
ISBN: 978-0-415-58830-0
Verlag: Taylor & Francis Ltd
Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and develop a diversity management that is sustainable, fair and feasible.
In a striking new edition, this textbook introduces critically all the themes and concepts required to excel in courses in cross-cultural management, international management, and global business. New themes covered for the first time include:
- diversity management school and its impact upon corporate communications
- the unexpected backlash of "the Russian empire" and its influence upon the European integration
- the global financial crisis and the Obama election as the global "anchoring" events and their subsequent management
- the "Slumdog millionaire" analysis as the example of global creative industries producing communication commodities
Cross-Cultural Competence is a skillful textbook built on a passion for diversity, respectful recognition of difference, and manageable interactions, all of which are of interest to managers, consultants, professionals and students.
Zielgruppe
Postgraduate and Professional
Autoren/Hrsg.
Weitere Infos & Material
Introduction 1. The Ends, Means and Meanings of the Tower of Babel (Case: Professional Bureaucracy in Action: The BBC) 2. Clashing Civilizations: The Global Connection (Case: Kazakh Immigrants in Poland) 3. Networking Organizations: Organizational Cultures by Design (Case: Cross-Border Nordic Mergers, The International Federation of Red Cross and Red Crescent Societies, Panoptic Control in a Public Company, Austria versus Germany and Germany versus Great Britain) 4. Creative Communication Conclusion