Advertising International

The Privatisation of Public Space
1. Auflage 1991
ISBN: 978-0-415-05064-7
Verlag: Routledge

Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 401 g

Reihe: Comedia

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Autoren/Hrsg.

Mattelart, Armand

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Werbeindustrie
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Author’s preface, Translator’s preface, 1 THE GEOSTRATEGY OF THE NETWORKS: The rise of the global agencies,2 CULTURE SHOCK: The decline of the imperial model, 3 THE LIMITS OF THE GLOBAL SCENARIO: Imagining the Other, 4 MEDIA WORLDS: Cosmopolitan flexibility, 5 THE VANGUARD OF DEREGULATION: Neo-liberal enterprise culture, 6 THE NEW FRONTIER OF THE OLD CONTINENT: Fragmentation and planetary conscience, 7 CHANGING ROLES: The new marriage of advertising and fiction, 8 AUDIENCE MEASUREMENT: Towards a bar-coded world?, 9 THINK TANKS: The bestiary of ‘lifestyle culture’, 10 THE SPIRIT OF ENTERPRISE: The limits of transparency, 11 TOTAL COMMUNICATION: The crisis of public culture, 12 THE WEAPONS OF CRITICISM AND THE CRITICISM OF WEAPONS: A new subjectivity?, Notes, Index

Über Autor(innen)

Armand Mattelart