Buch, Englisch, 668 Seiten, GB, Format (B × H): 152 mm x 229 mm, Gewicht: 1050 g
Buch, Englisch, 668 Seiten, GB, Format (B × H): 152 mm x 229 mm, Gewicht: 1050 g
ISBN: 978-90-411-0646-9
Verlag: Wolters Kluwer
Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within.
While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of Advertising Law in Europe and North America is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly.
This book meets the practical needs of advertisers engaged in multi-national marketing. It seeks to provide lawyers and laypersons alike with orientation in the laws governing advertising in 20 jurisdictions:
# the Member States of the European Union (EU)
# the EU itself
# Switzerland
# Norway
# the Member States of the North American Free Trade Area (Canada, Mexico, and the United States)
Each of the country chapters is written by an expert practitioner from that jurisdiction.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
1. Legal Framework
2. Sources of Law
3. Constitutional Protections
4. Identification of Advertising
5. Direct Marketing
6. Prize Competitions
7. Promotional Gifts
8. Television and Radio Advertising
9. Outdoor advertising
10. Price Advertising
11. Sales
12. Prohibition of Misleading Advertising
13. Comparative Advertising
14. Advertising Using Product Tests
15. Environmental Claims
16. Special Legislation for Particular Goods and Services
17. Protection of Children
18. Copyright and Database Protection
19. Trademarks
20. Other Restrictions on Copying
21. Product Liability Law
22. Antitrust and Related Laws
23. Choice of Proceedings
24. Claims to Relief (in France and Portugal: Criminal Proceedings)
25. Parties to Advertising Law Disputes
26. Out-of-Court Action
27. Expedited Court Action (Preliminary Injunctions)
28. Principal Action on the Merits
29. Bibliographic Note
30. Texts (not in Austria, France, Mexico, Portugal, Spain, United Kingdom).
