Interdependencies in the Discovery and Adoption of Facebook Applications

An Empirical Investigation
2013
ISBN: 978-3-8349-3886-2
Verlag: Springer

Buch, Englisch, 172 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 2554 g

Reihe: Innovation und Entrepreneurship

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure.

Zielgruppe

Research

Autoren/Hrsg.

Mayrhofer, Philip

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie

Inhaltsverzeichnis

Empirical analysis of Facebook’s platform for applications.- Determinants of the discovery and adoption of applications.- Information spillovers between applications as a source of usage.

Über Autor(innen)

Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D..