Management of Multinational Companies

A French Perspective
2012. Auflage 2012
ISBN: 978-1-137-02388-9
Verlag: Palgrave MacMillan UK

Buch, Englisch, 266 Seiten, Format (B × H): 142 mm x 224 mm, Gewicht: 454 g

Offers an innovative perspective of managerial practices adopted by multinational companies. The authors examine the challenges they face in the global environment, headquarters-subsidiaries relationships as well as partnerships and networks they form across the world.

Zielgruppe

Research

Autoren/Hrsg.

Mayrhofer, U.

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

List of Tables List of Figures List of Boxes Preface; A.Rugman Acknowledgements Notes on Contributors Introduction PART I
New Challenges of Multinational Companies in a Rapidly Changing Global Environment MNCs in the Global Economy; U.Mayrhofer Growth Opportunities for French MNCs in Emerging Markets (BRIC); C.Mercier-Suissa Internationalization Strategies of MNCs in the Wine Industry; C.Pivot The Governance of MNCs: Continuity or Breakdown?; F.Roth Impact of Credit Rating on Strategies of MNCs; C.Faverjon & F.Lantin PART II
The Complexity of Internal Management: Headquarters-subsidiaries Relationships Establishing Foreign Subsidiaries: The Accor Group; E.Moalla & L.Chalençon The Legal Framework of the Relationship between Headquarters and Subsidiaries in MNCs; J-B.Cartier & C.Melin Innovation Processes in MNCs: The Case of Groupe SEB; L.Arzumanyan & C.Melin Creating an Observatory of International Managerial Professions; J.Rive & P.M.Collin International Mobility: An Opportunity for Managers to Acquire and Transfer Competencies; P.Berthier & A.Roger PART III
Management of Multiple Partnerships Formed by Multinational Companies How do MNCs Manage Successful Partnerships?; E.Moalla & D.Triki Managing Alliances of MNCs: Does National Culture Matter?; Y-F.Livian The Construction of Networks by MNCs: An Analysis of the Banking Sector; P.M.Collin Partnerships between French MNCs and Chinese Companies: Win-win Relationships?; M.Rais & S.Lin Implementing Corporate Social Responsibility in MNCs: Google Incorporated; A.P.Pündrich & S.Mercuri Conclusion Glossary

Über Autor(innen)

LUSINE ARZUMANYAN Assistant Professor of Management at IAE Lyon (Institut d'Administration des Entreprises, School of Management), Jean Moulin Lyon 3 University, France
PASCALE BERTHIER Affiliated Professor at EM Lyon Business School, France
JEAN-BAPTISTE CARTIER Associate Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France
LUDIVINE CHALENÇON Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France
CLAIRE FAVERJON Associate Professor at IAE Lyon, Jean Moulin Lyon 3 University, France
FRANÇOIS LANTIN Associate Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France
SIMIN LIN Doctoral student in Management at IAE Lyon, Jean Moulin Lyon 3 University, France
YVES-FRÉDÉRIC LIVIAN Professor Emeritus at IAE Lyon, Jean Moulin Lyon 3 University, France
CHRISTOPHER MELIN Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France
CATHERINE MERCIER-SUISSA Associate Professor of Economics at IAELyon, Jean Moulin Lyon 3 University, France, and is the Director of the CFIMI (Centre Franco-Italien de Management International, Franco-Italian centre for international management)
SYLVAINE MERCURI Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France
EMNA MOALLA Doctoral student in International Business at the Magellan Research Centre of IAE Lyon, Jean Moulin Lyon 3 University, France
ALINE PEREIRA PÜNDRICH Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France
CATHERINE PIVOT Professor of Economics at IAE Lyon, Jean Moulin Lyon 3 University, France
MAHA RAIS Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France
JÉRÔME RIVE Associate Professor of Managementa and Dean of IAE Lyon, Jean Moulin Lyon 3 University, France
ALAIN ROGER Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France
FABRICE ROTH Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France
DORA TRIKI Doctoral student in International Business at the Magellan Research Centre, IAE Lyon, Jean Moulin Lyon 3 University, France