Meyer Innovate!

How Great Companies Get Started in Terrible Times
1. Auflage 2010
ISBN: 978-0-470-64079-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Learn the lessons of how great companies began in the worsteconomic times

Eli Lilly. IBM. Medtronic, Procter & Gamble. Hewlett-Packardand Marvel Entertainment. All great companies and all made theirstart during the worst economic times.

Innovate!: How Great Companies Get Started in TerribleTimes is first and foremost a source of true inspiration basedon history. But it goes much further than that. It captures thelessons of these great innovative individuals and companies thatbegan in the worst economic times, identifying the philosohies,strategies, and essential keys to success during your ownchallenging economic times.

* Provides a compass to navigate troubled economic waters thoughinnovation

* Explains the creative sources of innovation possessed by everyindividual

* Harnesses the power of innovation of the individual and theorganization

Innovate!: How Great Companies Get Started in TerribleTimes shows you the strides you and your organization can taketoward thriving in the worst of times. And it just might be yourroad map to building the next great American business successstory.

Autoren/Hrsg.

Meyer, Thomas A.

Über Autor(innen)

Thomas A. Meyer, MBA, CLP, is the Chief Innovation Officerof St. Louis University. Meyer's career in innovation managementspans more than thirty years. He created the Domestic andInternational Intellectual Property Office at Anheuser-Busch, Inc.,in 1980. He coauthored the pioneering book on intellectual propertymanagement, An Executive's Complete Guide to Licensing, in 1988.For more than twenty years, Meyer has consulted for many Fortune500 and privately owned companies in the areas of licensing,franchising, new product development, and marketing. A partial listof clients includes Coca-Cola, Times Mirror Company, RalstonPurina, and CBS Radio and TV.
Meyer is also an accomplished entrepreneur who has founded foursuccessful companies in the manufacturing, retail, and servicesindustries. He has been responsible for developing some of thefirst sustainable products including the first 100% recycledplastic bottle in 1991 and the first bio-based automotive commoditychemicals in 1994. Meyer's new professional passion is buildingbridges between industry and universities to ensure America'sinnovation leadership in the world.