Miller Optimizing AdWords

A Guide to Using, Mastering, and Maximizing Google AdWords
Erscheinungsjahr 2016
ISBN: 978-1-317-36446-7
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 378 Seiten

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing.

This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters one through four cover the basics, while the rest acts as a reference readers can come back to in building and growing campaigns.

Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.

Autoren/Hrsg.

Miller, Paige

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Preface

Introduction

- What AdWords Offers

- How AdWords Works

- Key Concepts of Ads

- Getting Started

- Setting Up, Monitoring and Growing Your Search Network Campaigns

- Setting Up, Monitoring and Growing Your Display Network Campaigns

- Tools & Reports

Glossary

Index

Über Autor(innen)

Paige Miller is a former software developer, marketing director of Marketspan Inc., and co-founder of MultiPlanet Marketing Inc., a company that uses the latest internet marketing techniques in client marketing strategies.