Molloy / Larner Fashioning Globalisation

New Zealand Design, Working Women and the Cultural Economy
1. Auflage 2013
ISBN: 978-1-118-29576-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 216 Seiten, E-Book

Reihe: RGS-IBG Book Series

Drastic changes in the career aspirations of women in the developedworld have resulted in a new, globalised market for off-the-pegdesigner clothes created by independent artisans. This book reportson a phenomenon that seems to exemplify the twin imperativesof globalisation and female emancipation.

* A major conceptual contribution to the literatures onglobalisation, fashion and gender, analysing the ways in whichwomen's entry into the labour force over the past thirtyyears in the developed world has underpinned new forms ofaestheticised production and consumption as well as the growth of'work-style' businesses

* A vital contribution to the burgeoning literature on cultureand creative industries which often ignores the significant rolestaken by women as entrepreneurs and designers rather than mereconsumers

* Introduces fashion scholars and economic geographers to aparadigmatic example of the new designer fashion industriesemerging in a range of countries not traditionally associated withfashion

* Takes a fresh perspective on an industry in which Third Worldgarment workers have been the subject of exhaustive analysis butfirst world women have been largely ignored

Autoren/Hrsg.

Molloy, Maureen

Larner, Wendy

Inhaltsverzeichnis

List of Figures and Credits ix
Preface xi
Series Editors' Preface xiv
Acknowledgements xv
1 What We Saw and Why We Started this Project 1
2 Global Aspirations: Theorising the New Zealand Designer Fashion Industry 19
3 Policy for a New Economy: 'After Neoliberalism' and the Designer Fashion Industry 43
with Richard Le Heron and Nick Lewis
4 Cultivating Urbanity: Fashion in a Not-so-global City 69
with Alison Goodrum
5 Gendering the 'Virtuous Circle': Production, Mediation and Consumption in the Cultural Economy 99
6 Creating Global Subjects: The Pedagogy of Fashionability 125
7 Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion 153
8 Conclusion: An Unlikely Success Story? 179
Index 191

Über Autor(innen)

Maureen Molloy is Professor of Women's Studies at theUniversity of Auckland. Her work has focused on the relationshipsbetween academic ideas, policy contexts, and popular culture. Hermost recent book is On Creating a Usable Culture: Margaret Meadand the Origins of American Cosmopolitanism (2008).
Wendy Larner is Professor of Human Geography andSociology at the University of Bristol, UK. She is internationallyrecognized for her innovative scholarship on globalization,neoliberalism and governance, and has published in a wide range ofinternational journals, and edited books across the socialsciences. She is an Honorary Fellow of the Royal Society ofNew Zealand and an Academician of the UK's Academy of SocialSciences.